Blog Archives

Social Networking Overload: Which Social Network’s Could Help Your Business Grow the Most?

With so many social networks online, do you sometimes feel overwhelmed trying to determine which site to update with what, or whether to create an account on a lesser-known or new site, such as Google+ or Tumblr? Check out our summary below to help you determine which site(s) would be the most beneficial to your business.

  • Facebook is good for both photo and text postings. Also it has the largest user base, therefore the largest potential target base.
  • Twitter, on the other hand, is more for text postings, although you can still post images, however users have to click on a link to see the image. Also, the 140-character limit makes advertising a bit tedious. For businesses that can get away with microblogging without appearing annoying, Twitter was created with you in mind.
  • Google+ is a combination of these two, although it is slightly more and slightly less than both. You can post both images and text, however, the extensive privacy controls sometimes create confusing situations as far as commenting on posts or images. This is especially true on the Google+iPhone/iPad app. Also, since Google+ is still the beta stage, and therefore remains an “invitation only” social network, potential users have a very high susceptibility to being turned off. Also, businesses have been advised to wait to start pages when Google+ rolls out the business pages.
  • Tumblr is a relatively new microblogging site, created in 2007, with a cross-platform format. The ability and easiness to post images, video, text, audio, quotes, as well as hosting your own blog, let’s a multitude of diverse users utilize the site in different ways. With a user retention rate of 85%, it is increasingly being seen as an alternative to Twitter, which only holds a 40% user retention rate.
  • MySpace is an exception in its own right. One of the first social networks to go online, the company that started as a social networking site in 2003 is now almost defunct in that sense, and is instead one of the foremost destinations for social entertainment, such as bands, musicians, actors, etc. that are just starting out. After being overtaken by Facebook in 2009, MySpace is down to just 400 employees, pushing it into the backseat of social media.
  • LinkedIn is a professional networking site, allowing professionals and business to network with each other. Colleagues or friends can write a letter of recommendation on your profile, which is then visible to anyone who views your profile. With more than 120 million users as of March 2011, this network spans across 200 countries and is available in a multitude of languages. Users can post their resume’s on their profile, which can then be downloaded at the click of a button in Word, online, or PDF format.
  • YouTube is a video-sharing site, that was created in early 2005 by three former employees of PayPal. YouTube allows users to record, upload, and share videos with both users and non-users alike. Videos such as TV clips, movie clips and trailers, music videos, video blogs, etc. have transformed the way we interact with each other and the world around us.
  • Foursquare is a very new location-based social networking site. It is one of the only social networks that is exclusively used on GPS-enabled mobile phones. When users “check-in” a list of nearby stores, restaurants, and other venues appears, allowing users to explore the area around them. This application is also an excellent way for small businesses to advertise for free. By offering tips, specials, and other content, users and businesses can interact with each other on an almost personal basis.
Speaking of the iPhone/iPad app, this another consideration to take into account. Does the social network you are considering have a smartphone app, and if so, is it available on a wide variety of softwares? Businesses utilizing Facebook, Twitter, Fourquare, and Youtube still have the biggest advantage to reach their customer base via smartphone apps, especially since society in general is increasingly mobile and continues to transition to smartphones. With the above information about some of the most popular social networks, you should now be able to make an accurate assessment as to which social networks would most benefit your business.
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An Interesting Infographic on the Growth of Social Media

Check out this infographic on Social Media use from the Search Engine Journal.

Some of the numbers I found most interesting:

  • 75% of brand “likes” came from advertisements
  • 49% of Twitter users either never or rarely check Twitter but 59% of companies use Twitter to engage with customers
  • 1 in 4 Americans watch a video on YouTube everyday but only 33% of companies are on YouTube
  • Chicago is the fastest growing city on Facebook

Capitalizing on the Honey Badger

I’ve been hearing a new Kohl’s commercial on the radio for the last couple of days featuring the honey badger (sadly, the only place I could find the radio spot online was on a blog by some guy named Dan O’Day who has apparently been living under a rock). The first time I heard it, I almost wrecked my car because I was laughing so hard. Now, don’t get me wrong, the commercial itself isn’t that funny. What tickled my funny bone was the attempt by Kohl’s to capitalize on the popularity of the honey badger. For those of you that have been living under a rock with Dan for the last six months, the honey badger has ascended into the popular psyche with a YouTube video gone viral. Now, the honey badger is cropping up all over the place: in an episode of Glee, on t-shirts, bumper stickers, etc. and it even has its own shot.

The honey badger video just goes to show you that it doesn’t take much to get a lot of attention today. The video was a 2007 National Geographic clip about the African honey badger that was cleverly voiced over by “Randall.” This video, as of today, has almost 13.5 million views. That’s a lot of exposure. This is what YouTube can do for you, if you can hit on a clever idea that goes viral.

Or, if you have a dearth of original ideas, you can also do what Kohl’s did and simply capitalize on someone else’s creativity. The honey badger doesn’t care.

Old Spice: A Powerful Example of an Effective YouTube Campaign

We’ve all seen the Old Spice commercials featuring Isaiah Mustafa (and if you have been living under a rock and somehow managed to miss it, stop what you are doing and immediately watch them because you have been missing out!). What is amazing is how Old Spice was able to take a simple commercial and turn it into a viral online campaign that has increased their revenue and made Old Spice a household name again. They did this through the use of their own YouTube Channel where they posted a sequence of internet responses from the Old Spice guy to the hundreds of comments and parodies from customers and Old Spice guy fans. Check out this video from CNN Money and hear what Bob McDonald, CEO of Proctor and Gamble has to say about the success of their campaign and the importance of engaging customers through social media.