Check out this infographic on Social Media use from the Search Engine Journal.
Some of the numbers I found most interesting:
- 75% of brand “likes” came from advertisements
- 49% of Twitter users either never or rarely check Twitter but 59% of companies use Twitter to engage with customers
- 1 in 4 Americans watch a video on YouTube everyday but only 33% of companies are on YouTube
- Chicago is the fastest growing city on Facebook
I’ve been hearing a new Kohl’s commercial on the radio for the last couple of days featuring the honey badger (sadly, the only place I could find the radio spot online was on a blog by some guy named Dan O’Day who has apparently been living under a rock). The first time I heard it, I almost wrecked my car because I was laughing so hard. Now, don’t get me wrong, the commercial itself isn’t that funny. What tickled my funny bone was the attempt by Kohl’s to capitalize on the popularity of the honey badger. For those of you that have been living under a rock with Dan for the last six months, the honey badger has ascended into the popular psyche with a YouTube video gone viral. Now, the honey badger is cropping up all over the place: in an episode of Glee, on t-shirts, bumper stickers, etc. and it even has its own shot.
The honey badger video just goes to show you that it doesn’t take much to get a lot of attention today. The video was a 2007 National Geographic clip about the African honey badger that was cleverly voiced over by “Randall.” This video, as of today, has almost 13.5 million views. That’s a lot of exposure. This is what YouTube can do for you, if you can hit on a clever idea that goes viral.
Or, if you have a dearth of original ideas, you can also do what Kohl’s did and simply capitalize on someone else’s creativity. The honey badger doesn’t care.
We’ve all seen the Old Spice commercials featuring Isaiah Mustafa (and if you have been living under a rock and somehow managed to miss it, stop what you are doing and immediately watch them because you have been missing out!). What is amazing is how Old Spice was able to take a simple commercial and turn it into a viral online campaign that has increased their revenue and made Old Spice a household name again. They did this through the use of their own YouTube Channel where they posted a sequence of internet responses from the Old Spice guy to the hundreds of comments and parodies from customers and Old Spice guy fans. Check out this video from CNN Money and hear what Bob McDonald, CEO of Proctor and Gamble has to say about the success of their campaign and the importance of engaging customers through social media.