Posted by Interns of Seidel Media
With the global explosion of social networks in the late 2000’s many businesses wonder which social network is the most beneficial for engaging with their customers. Facebook and Twitter are recognized as excellent platforms to promote businesses and interact with potential clients. What about Tumblr? Can Tumblr be useful for businesses as they engage with customers and potential customers?
As with most things, the answer is relative. What type of service or product does your business offer? What is your targeted demographic? Does your demographic use social media? If so, does your target audience prefer posts that are text-intensive or image-intensive, or a combination of both? These are the types of questions you should be asking yourself as you design your social media strategy.
Before you decide either way, let’s explore exactly what Tumblr is, how it is used and who uses it:
- 56% of monthly users are under the age of 34, 52% of these users are male
- About half of Tumblr’s 14 million daily posts are image based
- Allows users to post text, images, links, quotes, audio, and video
Tumblr was created in 2007, by David Karp and Marco Arment, as a micro-blogging service that would allow users to easily post video, text, images, quotes, links, and audio, as well as their own existing blogs. As of 2009, Tumblr had an 85% retention rate of users, compared with only 40% for Twitter. That retention rate, alongside the nearly 15,000 new users everyday, Tumblr is seen as a definite rival to Twitter in the near future.
Businesses looking at long-term goals for social media marketing should realize Tumblr is an up-and-coming social network, such as Facebook was in 2006-2007. Its cross-platform usability is appealing to many types of businesses as a way to best engage with customers. Check out these blogs here and here for information on whether or not Tumblr is right for your small business.