Posted by Interns of Seidel Media
Recently, Facebook announced that their new privacy settings would be taking effect August 25, starting with one percent of their 750 million users. The changes to Facebook’s wildly unpopular approach to user privacy settings is most likely a result of the rise Google+. Because users can easily and accurately control who sees what information, businesses could potentially have a more difficult time trying to connect with users. Here’s a quick summary of how Facebook’s new privacy changes may affect your company:
- On the upper right corner of the screen, there will be a new drop down menu where users can choose which information to display to the public (Facebook’s new profile redesign looks oddly similar to Google+, hmmm…). While users had this capability before in their setting page, the new drop down menu is more easily and quickly accessible. The new accessibility of this feature could mean more users do not publicly share information that could draw attention to your business (such as check-its, tags, etc.)
- Users will now be able to tag non-friends in status updates and pictures. This change could actually be beneficial to your business as people who have not taken the time to actually “like” you can tag you in their status, resulting in more exposure for your business.
- Before posting a status update or picture, you can choose who can see it by choosing either public, friends, or custom. Again, this feature may decrease public exposure to your company if users are only sharing information to a select few.
- Users can also more easily choose the “View Profile As” button from their profile (which was previously located in Setting) to view and possibly change what content is available to the public.
- Another potentially beneficial new update is that users can now tag their location (such as your business) in their status updates, whereas it was only previously available via the “Check In” option through Facebook mobile.
- Now, when tagged in status update by another person, you have the option to approve the tag or reject it. When tagged in a photo, users have the ability to remove the tag, ask the user to take down the photo, or block the user. This is also a beneficial update, as you can monitor who and how your business is tagged, preventing unwanted attention.
While a few of these new features have always been available under the users settings, Facebook is proving that they are ready to finally listen and act upon users’ complaints. It is likely that businesses will have to adapt how they manager their profiles in order to accommodate the changes in how users protect and share their information. What is certain is that with the emergence of Facebook’s newest competition, Google+, you can guarantee that these won’t be last of Facebook’s changes. Here’s another great article from Entrepreneur on how these changes are likely to affect your business.
Posted by Interns of Seidel Media
There are numerous rumors floating around that Microsoft may have something up their sleeve. According to a Tech News World article, these rumors suggest that Microsoft is working on their own social networking platform. This news comes several weeks after Google’s big reveal of Google+. These rumors were started with an image posted online. It showed a landing page for a service called “Tulalip.” There was a message on the page that said “With Tulalip, you can find what you need and share what you know easier than ever.” The image appeared on the website “Socl.com,” and the Domain registry lists Microsoft as the owner of the site.
The image is no longer on the website and Microsoft of course is downplaying the whole incident, saying that they accidentally published the image. Was the publication of this image really an accident? Google+ has been the most talked about social media story for the past several weeks. Would anyone put it past a competitor to try to steal some thunder? While it will take Microsoft a while to create their own social network, do not be surprised if they eventually do. All we can do is stay tuned.
Posted by Pamela
Its probably a good sign for Google that the internet is still buzzing about the release of Google+. I received my invitation to join this weekend and am really impressed with my initial exploration. The interface is clean and crisp. The ease of creating circles is wonderful. I also really like the ability to choose which circles will see my posts. I am really anxious for the addition of the business pages and hope that doesn’t take too long to be up and running. But most of all, in my opinion the privacy features are an improvement over Facebook’s.
Ultimately, if we do have a war between social media sites, I think it will be over the issue of privacy controls. Mark Zuckerburg has made it clear that he believes social media and the internet should be open – the default should be to share everything. Unfortunately, this fails to take into account the reality of people’s actual lives. Does anyone want to share their weekend debauchery with their professional colleagues? Probably not. Is our choice then to either live completely blameless lives where nothing ever happens that we can’t disclose at the office or do we have to be privacy nazis where we constantly check our wall for an unseemly photo that might slip through by a trusted friend? Perhaps, this is where Google+ really gets it right. If the circles work correctly you’ll be able manage all of your social media in one site and still keep your lives separate.
Posted by Pamela
Google just announced their latest venture into the social media arena with the limited introduction of Google+. According to an article at PC World, this new attempt at social media may be more successful than their last attempt, Google Buzz. But, even if its not, its important to remember that there is more to social media than just Facebook and Twitter. Its important to have a broad social media presence and to be prepared for the changes in social media as they come or be left behind.
Additionally, PC world wrote the following article about what Google+ means for businesses. Essentially, if Google+ gains a following then status updates and other content will need to be even more relevant and valuable in order to accomplish what businesses use social media for…connecting with their customers.