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Promoting Your Facebook Fan Page

Facebook fan page can be one of your business’s most valuable sources for promotion and information.  However, unlike the majority of big-name companies, most small businesses do not have a built-in audience.  So, how do you educate your fan base on how to find you on Facebook?  Here are a few easy ways to promote your page:

1.  Make yourself memorable

Customize your fan page URL.  By going to http://facebook.com/username you can customize your link to make it short and memorable for your fans.

2. Get free publicity 

Put your fan page URL in our email signature.  As a small business you are always using email and each email you send can now be a way for someone new to find out about your fan page!

3.  Make yourself easy to Like

Many people just don’t know you even have a fan page.  By simply putting the URL on your website, all of its visitors will now see that your  fan page exists.  You can also add a Like Box to your website which will show your readers how many of their friends “like” your page as well.  Just make sure you set the options to include face pile.

4.  Connect offline

Put your fan page URL on your business cards.  Even though business cards are offline, you can still let people you meet in real life know about your fan page.  I mean come on, everyone has a Facebook!

5.  Connect with your Facebook stalkers

You know that basic information section on your personal page that you never update?  Well, you’d be surprised how many people actually check that part of your profile.  In the About You section put the link to your company fan page.  Likewise, recruit everyone in your organization to do the same!

6.  Tweet away

If you have a Twitter ask those followers to join your fan page.  “Wanting more conversation than 140 characters will allow? Join us on Facebook at http://facebook.com/myawesomepage.”  You can also put your fan page URL on your twitter profile background.  Plus, now you can even connect your Twitter and Facebook.  This way when you update your status on Facebook it will automatically go to your Twitter and vise versa.

7.  Ask for help

If you tag other, well-known fan pages in your updates their fans might see your page and become a fan.  Also, ask all of your current fans to post a link to your fan page on their personal profile.  As long as you don’t ask often, people will usually like to help out. Power in numbers!

8.  Leave an impression

Whether you use YouTube videos or powerpoint slides to market or present, you can put your fan page URL at the end of the video or presentation as an easy way to connect and remind people about your page.

For more tips on how to spread the word about your Facebook page click here