Blog Archives

How Different Generations Use Social Media

A crucial component to any type of social media advertising is knowing the target audience. In order to successfully promote your product, you must be aware of who you are gearing the advertising towards (i.e. age, gender, etc.), what social media platforms your audience is most likely to use, and what time of day they are most active on those platforms.

MBA Online recently posted an interesting infographic that details the types of social media that several generations use throughout the day. The information from the infographic shown below can help you tailor your social media advertising so that you receive the greatest exposure to your targeted audience.

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How Consumers Interact With Brands on Facebook and What That Means for Your Business

In today’s technologically savvy culture, we all know that social media is an essential part of promoting your business. Important questions you should consider when managing your social media accounts are: how are consumers most likely to interact with your business on Facebook? And how does that type of interaction effect how you should manage your social media? A recent study conducted by Constant Contact and research firm Chadwick Martin Bailey analyzed the behavior of almost 1,500 consumers over the age of 18 to figure out how consumers interact with businesses on Facebook.

Here is the information we found most important in the study. Consumer interaction on Facebook is mostly a passive act, 77% of consumers primarily interact with businesses via reading their posts or status updates only. Although consumers may not be taking the time to “like” or comment on your posts, posting is still an extremely valuable way to spread the word about your product or service.  The top two reasons that motivated consumers to “like” or become a fan of a business on Facebook are because they are a consumer (58%) or because they were interested in receiving discounts or information about promotions. Some of the more promising statistics for businesses in the study were:

    • 51% of consumers are more likely to buy a product after becoming a fan of the business on Facebook
    • 76% of consumers have never “unliked” a brand
    • 56% of consumers are more likely to recommend the business to a friend if they area a fan of the business on Facebook

Essentially, for businesses looking to make a splash on Facebook, try to share compelling content, don’t overwhelm your consumers with too frequent posts, and maybe add a little incentive for consumers. For a few tips on how to optimize your news feed click here.