Do You Speak Search Engine Optimization?

Many of you small business owners have either effectively utilized search engine optimization (SEO) or are in awe at the fact that whatever you type, the first thing that pops up is “Wikipedia” or some other big company. Well even though most people successfully use keywords and tags in the right amount or right places, SEO researchers have come to find that that’s not all you need to get to the top of the search engine.

SEO is now leaning more towards traffic, trust and authority of the host and even links from other sites that lead to your website. As a matter of fact, those three factors are the most influential when search engines rank your website, making over 2/3rds of Google’s ranking. This means that the conversation off your website is equally important as the action and traffic on your website. Essentially, “What people say about you is more important that what you say about yourself.”

So how do we get our compelling material noticed by other websites so that we can get these links and keywords on their page? This is where social media comes in: websites such as Twitter, Facebook and even blogs. Anything that will cause a stir among friends, critics or even clients where they may either like you on Facebook, link you on their posts/blogs or even talk about you on their websites or online articles. Brian Clark, founder of Copyblogger and Scribe, writes not only about SEOs but also details “The 5 essential elements of search engine keyword research” that lays out tips for updating your SEO:

  1. Research tools: Use tools such as Google’ Keyword Tools which allows you to develop keywords for search engines.
  2. Be more Specific: Lean more towards key phrases instead of keywords. Use phrases such as “Tampa Media Marketing company” instead of just “media.”
  3. Relative Popularity: Your SEO may be skewed by the rest of the industry. Say, if you’re in a highly competitive industry, such as iPhone cases, your SEO may be affected by the popularity of the other dozens of comanies selling the same product. Regardless of how much better your product may be, check to see how your relative SEO is when compared to others in the same industry.
  4. Power in relevance: Even though the quantity of keywords may play a big factor in SEO, relevance plays an even bigger role. Don’t just through out any/every word that comes to mind if its not relevant to your company.
  5. Content Resourcing: Putting a bunch of keyword phrases and content related to your product or service all on one page. A great example is how Brian Clark created Copywriting 101: a 10-part tutorial on one page, linking all of his parts to this main page.

If social media and SEO seems a little overwhelming and kinda complex, don’t worry there’s always the option of getting someone else to worry about these trivial things for you. That’s what a social media marketing company is for.


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Posted on August 15, 2011, in Social Media and tagged , , , , , . Bookmark the permalink. Comments Off on Do You Speak Search Engine Optimization?.

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