How Many People Are Using Social Media?

A social media firm by the name of Hasai put out an interesting infograpic on social media today. Check out the post on Mashable by Ben Parr to see it for yourself. Here are the numbers that I found interesting:

  • 40% of Americans on social media platforms that are frequent users are following products, services, and brands
  • 47% of all Americans are now members of at least one social network
  • 28% of American adults say they give advice about purchases on social networking sites
  • 38 million Americans between the ages of 13 and 80 (that’s somewhere around 16%) are influenced by social media on their purchasing decisions, this is an increase of 14% in the last six months
So, what do these numbers mean for small businesses and their social media? Essentially, they just underscore how important it is to be present on social media, to be actively engaging your customers and clients, and to try to make most of those interactions positive. Its all about keeping the conversation going and to keep the conversation about how great your product, service, or brand is. Now, get out there!

About Pamela

I have a master's degree in Political Science from the University of South Florida. My current research focus examines the modern industrial food system from a critical theory perspective.

Posted on August 12, 2011, in Social Media and tagged , , , . Bookmark the permalink. Comments Off on How Many People Are Using Social Media?.

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