Tips to Build a Successful Facebook Page For Your Business

So you have recently started a Facebook page for your business but have no idea what to do with it or where to begin. Don’t worry, there are many small business owners like yourself who may be new to the world of social media. Social media and Facebook may not be for everyone, but one thing is clear, it can be a tremendous tool to use in marketing your business. Here are some tips on how to build a successful Facebook page for your business.

According to a Social Media Examiner article, one of the first things you should do is to begin interacting with the fans of your page daily. When a fan comments on one of your posts, comment back or even go on your fans page and comment on their post. Consider sharing something from their page too with your fans. This tactic can help build relationships with your fans and it shows them that you genuinely care about them. As a result, there is a good chance to maintain a loyal customer base, which can certainly help your business.

The kind of content that you post is also key. You want to post material that not only entertains your fans, but also educates them. You also want to post a variety of content: videos, pictures, links, poll questions. Doing this will avoid your page from being tedious or predictable and it will not only help keep your fans interested, but help obtain new ones.

Finally it is important to measure your success and also measure whether or not you are reaching your goals. Doing this will tell you if your plan or what you are posting is working. Best way to do this on Facebook is to use the insight tab, which will help you keep track of new fans and fan activity. Also look over your page and see how much feedback your are getting, and what type of content is sparking the most conversation. Following all of these tips can go a long way in growing your business. Remember, its like having a conversation, only its through your Facebook page.

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Posted on August 2, 2011, in Social Media and tagged , , , . Bookmark the permalink. Comments Off on Tips to Build a Successful Facebook Page For Your Business.

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