Three Common Mistakes to Avoid When Blogging

We know that you know what social media is and how it works but do you know how it can work for you? Yes, there is a right and a wrong way to ‘do’ social media. Some unfamiliar with the ins and out of social networking can make mistakes that can drive customers away. Here are a few of the worst gaffs that we’ve seen.

  • Overselling your company. No one wants to  be bombard with ads every five-seconds, it will drive business away. Remember that the point of social media is to interact with your customers.
  • Repetition. Repeating yourself on the company blog or in a tweet  potentially  alienates current and future followers. If you wouldn’t do it in conversation, why would you do it on the Web? If you have different social networks synced such as Facebook and Twitter make sure it’s not resulting in embarrassing redundancies. Use the features that each network has such as Twitter hashtags.
  • Everybody else is doing it. You can’t just join social networks because they’re there. You need a clear idea of how they further your company’s marketing or customer service strategy. When you’re starting your social media marketing efforts you will get frustrated, it takes time so avoid the unnecessary frustration and come see us.
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Posted on July 29, 2011, in Social Media and tagged , , . Bookmark the permalink. Comments Off on Three Common Mistakes to Avoid When Blogging.

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