Old Spice: A Powerful Example of an Effective YouTube Campaign

We’ve all seen the Old Spice commercials featuring Isaiah Mustafa (and if you have been living under a rock and somehow managed to miss it, stop what you are doing and immediately watch them because you have been missing out!). What is amazing is how Old Spice was able to take a simple commercial and turn it into a viral online campaign that has increased their revenue and made Old Spice a household name again. They did this through the use of their own YouTube Channel where they posted a sequence of internet responses from the Old Spice guy to the hundreds of comments and parodies from customers and Old Spice guy fans. Check out this video from CNN Money and hear what Bob McDonald, CEO of Proctor and Gamble has to say about the success of their campaign and the importance of engaging customers through social media.


About Pamela

I have a master's degree in Political Science from the University of South Florida. My current research focus examines the modern industrial food system from a critical theory perspective.

Posted on July 21, 2011, in Social Media and tagged , , , . Bookmark the permalink. 1 Comment.

  1. Very enlightening…there’s such a science to successful advertising.

    It seems comedy/laughter is a language we all speak. Most of the top ads of all time lists have comedy related spots at the top. The level of absurdity with the Old Spice campaign is what makes it amazingly enertaining. Mustafa is perfectly cast.

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