So, Mintel released a new report with some interesting news…although, its kind of what we’ve been saying all along – yes, we are that smart and now there’s science to back it up. Advertising with ad boxes and banners on social media sites is not enough. In fact users of social media don’t even click on them and may be turned off by them. In order to reach your customers you must…wait for it…interact with them! This means getting them to “like” you and getting their friends to “like” you (Mintel also found that your customers are most influenced by what their friends recommend). Then you have to keep them liking you by giving them valuable content, engaging status updates, and running creative social media campaigns. This is where Seidel Media comes in. We can do this for you. Don’t take my word for it, read the press release for yourself here.